From Playthings Magazine:
Playmobil grant program promotes classroom creativity
By Staff — Playthings, 9/11/2009 1:38:00 AM
CRANBURY, N.J.—Playmobil has launched a grant program that will reward teachers’ creativity with cash and free product for their classrooms.
Through November 15, the toymaker is encouraging kindergarten through third grade teachers to submit creative lesson plans that use Playmobil toys to help teach a lesson in any subject. Four cash grants, to be used for supplies to further encourage creativity in the winners’ classrooms, as well as more than 20 prizes in the form of Playmobil toys will be awarded in what’s planned to be an annual program.
”Teachers are the key to creating exciting and engaging lessons,” said Michelle Winfrey, marketing and compliance manager for Playmobil USA. “We hope these grants will encourage teachers to develop creative lessons to help keep children interested and using their imaginations while they’re learning.”
The grant program builds on past lesson plan programs created in conjunction with Scholastic and meets a need for curriculum-enhancing materials, such as creative toys for the classroom.
The program asks teachers to develop a lesson plan that uses a Playmobil set as the primary demonstration tool for imparting the lesson and submit a one-page letter explaining how winning one of the available grants would benefit the children in the teacher’s class and school.